How To Say “Pay Me” When People Try To Trick — Whoops, I Mean “Pick Your Brain”
“Is this about a real client or are we speaking about you?”
Do you remember that scene in the bible, when Nathan picked David’s mouth about his own actions? He presented a parable of how he (David) murdered Uriah, to get his wife, Bathsheba.
Well, there’s nothing new under the sun. “Pick your brain” sessions come in all shapes and sizes today, but it doesn’t change the price of coffee.
- Do you use yourself as a case study for brain-picking when you create your content?
- Shouldn’t you be using your content to connect with your ideal clients?
The effort you’re putting in to “mask” your true intentions, will prove more useful to you, paying someone to help you identify and connect with whoever those high-end entrepreneurs are. Because you’ve downloaded the e-books and taken all the free webinars but you’re using your time to fix something that hasn’t been working for a very, very long time. Well, stating the obvious, do-it-yourself is costing you.
Read: How Much Is “Almost Free” Costing You In the Long Run?
Normalize Paying For The Help You Need
Here in Trinidad and Tobago, we have a slang that “every little drop fills the bucket”. And I was just thinking how perfect this context is to disprove such a saying for small service businesses. I mean, you could sell a digital product or ten, put up a membership site and start a paid Facebook group to earn some passive income. But what’s the probability of that not being profitable for your 1-man show despite working with over 500 entrepreneurs?
I too could have easily experienced burnout trying everything in the book and frustrated by the absence of results. Because in my first year of business, the list of what others thought I should be doing was long.
So if anything “every little drop fills the bucket” only FRUSTRATES, and because it does, it’s logical to want a different experience from the work you do.
…Unless frustration is a core value for you?
Consistency Looks Different For 15K, 20K And 30K Services
Let’s be transparent that we mean monthly when we use the word ‘consistent’.
6 years ago while working out the cost of The One-Page Project, I remember monthly being in the back of my mind when I priced the first package. I wanted to be able to do all the things I was able to do when I was working in Port of Spain. But that’s not how your cash flows when you’re selling $6k, $10k, and $15k+ services. I experienced this before someone broke the revelation of the madness.
My thinking: Since cash flows up and down as a high-value service provider making monthly sales impossible, then my thinking about what consistent looks like needs to change, if that’s me.
There are high-value entrepreneurs all over the internet offering their help with this mindset shift, capable of speaking about all the moving parts better than I ever could. If you work with high-end entrepreneurs and you feel like there is a ceiling as it relates to charging more. Do your homework!
But, if you don’t know where your value is positioned or how to talk about it…
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I am the Founder and Visual Brand Strategist at The BrandTUB
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